Zima is reimagining oral appliance care for the home – and LAYER created a bold new brand to match its ambition. We developed a strategic visual and verbal identity for the growing healthtech start-up, grounded in clarity, clinical precision and everyday usability.

At the heart of the identity is a bespoke emblem inspired by ultrasonic cavitation – the core technology behind Zima’s appliance cleaning system. The seven-part symbol, inspired by the interaction of ultrasonic waves and the inversion of water bubbles in the cleaning process, is both scientifically meaningful and visually distinct. Paired with a warm, geometric wordmark and a calming neutral palette punctuated by a vibrant Zima Blue, the identity feels both precise and personal.

From packaging and product naming to digital assets and iconography, every element is designed to bring professional-level care into the home – and to reflect Zima’s mission to make cleaner appliances, clearer routines and brighter smiles available to all.