Our product team delivers smart usability and evocative forms using a robust design process, from strategic ideation to implementation
Our growing roster of creative partners includes some of the world’s most influential brands and forward-thinking startups.
We build lasting relationships based on trust, transparency and open exchange at every stage of the design process, from crafting a tailored scope and brief to collaborating in research and development workshops.
Our approach to partnership is the platform on which our proven design process rests – and many of our collaborators have been with us from the beginning.
Our team sees the world differently, and we know how to ask the right questions to uncover new observations.
At the outset of every project, we conduct in-depth research to discover and define relevant human behaviours and mindsets, which drive insights.
Our research capabilities are multilayered – from ethnographic research in the form of user interviews and group workshops to analysing global micro and macro trends. We also explore the cutting edge of material and technological possibility. During this phase, our research team works closely with our product design team to transform insights into tangible opportunities.
Driven by the opportunities discovered during the research phase, our product team defines a vision for the project in line with our partners’ values and aspirations.
This vision drives the creation of a series of concept stories based on new formats and functionality, which in turn leads to the generation of an intelligent design language and an appropriate CMF strategy. These compelling concept stories are realised through sketching, UI/UX scenarios, conceptual CAD, and maquette models.
We have a rigorous concept development process during which we refine and detail the concept stories our partners have selected to move forward with.
Our product team uses software tools to create multiple iterations of a design to refine form, function and CMF, and to develop photorealistic visualisations. Our engineers construct test rigs and functional prototypes to develop and perfect mechanisms and build in robustness through testing. The physical and digital teams work hand-in-hand to ensure physical and digital UX is robust and compelling.
We also partner with leading workshops around the world to create sophisticated appearance models for market research and exhibitions.
We have a record of bringing commercially successful products to market. Our delivery is tailored to our partners’ needs, from crafting storytelling videos and strategic presentations to creating market-ready products.
When delivering a product to market, we work with selected production facilities from our global network and create data for tooling, production-ready parts and manage the quality control process.
During a product launch, we can create communication strategies across print and digital, produce installations for exhibitions and events, and art direct photography and video content.
We build lasting collaborative partnerships with leading global brands and innovative startups. Together, we create digital strategies that enable an essential competitive edge.
Our agile digital design process is based on open discussion and an exchange of ideas. At every stage of the project, we run in-studio workshops with both users and our partners.
From developing multi-platform websites to building apps with intuitive UX and connected products, we have the capability to transform and enrich brands.
We discover new ways to define and communicate our partners’ brand values through a rigorous research phase at the outset of each project.
Our in-house digital anthropologists and trend forecasters build detailed audience personas based on comprehensive user interviews and advanced market research.
We then conduct insightful competitor analysis and benchmarking to discover opportunities in saturated markets.
Driven by this analysis, our content strategists and information architects create a robust foundation designed to ensure a successful outcome for our partners.
We know what the future looks like. Driven by this understanding, we transform our research insights into a blueprint for our partners.
The data we collect is analysed by our data scientists and utilised to define a vision and logic for the product. This informs the creation of detailed wireframes and user journey maps to define the intent of the product across diverse use cases.
As a part of this process, we offer multiple UI explorations and visual ideation to identify engaging aesthetic directions that resonate with future visual and interaction trends.
We are informed by user behaviour at every stage of the process. Our digital team creates click-through prototypes that undergo an exacting process of testing and iteration to gain actionable insights that ensure an exceptional user experience.
We hold regular workshops with users and our partners throughout this phase to re-evaluate and refine the flow model.
Our digital team then creates refined design directions and detailed visual style guides across multiple devices and platforms to give our partners a holistic understanding of the product.
We work in collaboration with our industrial design team to ensure physical and digital products are aligned.
We offer full support to our partners through to product launch and beyond, from communications strategies and launch events to tech support.
Our globally-respected development partners can create complex cross-device builds, ensuring the brand message is communicated on multiple platforms robustly and effectively.
Our in-house content team has the capability to both create and populate, and can deliver high-level strategies, including tone-of-voice and art direction.
Together with our partners, we have created award-winning digital work that has transformed global brands and successfully launched new companies.
