In partnership with Menu, we expanded their core portfolio of domestic wine accessories to include a high-performance yet cost-effective wine breather.
In partnership with Menu, we expanded their core portfolio of domestic wine accessories to include a high-performance yet cost-effective wine breather.
We identify emerging opportunities in consumer markets, and create breakthrough solutions with tangible benefits.
Providing 800% aeration, WW transforms the experience of consuming wine at home, strengthening Menu’s position in this market.
We created over twenty prototypes of the WW carafe during the design process to test the flow of wine and obtain the maximum aeration. We then worked with Menu on the design for manufacture process, sourcing manufacturers for the Danish-made stainless steel ‘breather’, mouth-blown glass, and injection-moulded silicone seal.
