WW

800% Effective

We identify emerging opportunities in consumer markets, and create breakthrough solutions with tangible benefits.

In partnership with Menu, we expanded their core portfolio of domestic wine accessories to include a high-performance yet cost-effective wine breather.

Providing 800% aeration, WW transforms the experience of consuming wine at home, strengthening Menu’s position in this market.

Client

Menu

Sector

Product

Year

2014

Disciplines

Industrial design
Colour, material and finish
Engineering
Design for manufacture

“Benjamin Hubert is able to create really inventive solutions without making them look like inventions. LAYER’s work is visually engaging and functionally smart, a combination our market is looking for”

 

Bjarne Hansen – Founder, Menu

The WW carafe and glassware were Menu’s fastest selling products of the year