Worldbeing is a wearable and app for the Carbon Trust that tracks carbon usage, empowering consumers to make better decisions and driving real change.

Our Role

LAYER collaborated with the Carbon Trust to research how to generate greater audience engagement with our carbon footprints. Our team then translated these insights into a wearable and an accompanying app, developed sophisticated prototypes, and created a “day-in-the-life-of” marketing video. LAYER also secured global press coverage, including in TIME magazine.

We focus on creating communities with our digital tools that centre on the most important challenges the world faces