Nolii launched at Somerset House during London Design Festival with an installation that celebrated the simple beauty of being connected.

Poetic Elements

Inspired by the minimal yet expressive design language of Nolii, the installation was an immersive experience reflecting the movement and connections between the Nolii community throughout a day.

A rotating light source that mimicked the movement of the sun created a dynamic shadow play across hundreds of fixed elements that could be interpreted as individuals within an urban landscape. With each rotation, the Nolii brand mark came into focus through the shadow play.

Our Role

LAYER helped to secure the primary position at the entrance to designjunction during the London Design Festival and created a cost-effective monolithic display to maximise brand visibility for Nolii. Our team also oversaw the entire design and build process

We created an installation that drew 100,000 visitors in one week and over 10 million digital views