Inspired by the minimal yet expressive design language of Nolii, the installation was an immersive experience reflecting the movement and connections between the Nolii community throughout a day.

A rotating light source that mimicked the movement of the sun created a dynamic shadow play across hundreds of fixed elements that could be interpreted as individuals within an urban landscape. With each rotation, the Nolii brand mark came into focus through the shadow play.

LAYER helped to secure the primary position at the entrance to designjunction during the London Design Festival and created a cost-effective monolithic display to maximise brand visibility for Nolii. Our team also oversaw the entire design and build process