Shadowplay

Poetic Elements

Nolii launched at Somerset House during London Design Festival with an installation that celebrated the simple beauty of being connected.

Inspired by the minimal yet expressive design language of Nolii, the installation was an immersive experience reflecting the movement and connections between the Nolii community throughout a day. A rotating light source that mimicked the movement of the sun created a dynamic shadow play across hundreds of fixed elements that could be interpreted as individuals within an urban landscape. With each rotation, the Nolii brand mark came into focus through the shadow play.

Client

Nolii

Sector

Installation

Year

2017

Disciplines

Strategic research
Industrial design
Digital design
Colour, material and finish
Engineering
Brand development
Packaging design
Design for manufacture
Art direction

Awards

Land Rover BORN Awards – Best Tech
Dezeen Awards Shortlist – Best Tech
Fast Company Innovation by Design Award Highly Commended – Best Product

We created an installation that drew 100,000 visitors in one week and over 10 million digital views