The Samsung Power Pack features a subtly organic form that gives the impression of a natural object and challenges the expected language of tech accessories.
The Samsung Power Pack features a subtly organic form that gives the impression of a natural object and challenges the expected language of tech accessories.
The Power Pack is a pebble-like form wrapped in a speckled plastic that is soft to the touch. This gently rounded form is sliced at one end to create a surface for the intuitive UI. The asymmetric form sits comfortably in the hand, offering more ergonomic user experience. A tactile and graphic typographic element is debossed into the surface, allowing users to quickly identify the capacity as 10,000 mAh. The playful treatment of this important information becomes an eye-catching, memorable emblem.
We developed a new language for the Power Pack that created differentiation yet still spoke to the existing Samsung portfolio. We designed and engineered the Power Pack, including CMF strategy and design for manufacture.
