PiA is a suite of intelligent devices – including a smartphone, biometric earbud, and wearable camera module that detaches from the phone – designed to seamlessly integrate AI into everyday life. These devices work together to collect and analyse biometric and environmental data, providing users with contextually relevant advice and personalised feedback to transform AI from a tool into a trusted companion.

The design takes inspiration from nature, combining tactile materials such as recycled glass with elegant, jewellery-like finishes to create devices that feel more like personal accessories than gadgets.