Pair

Perfect Pairing

Our approach pairs the sensibilities of smart system thinking with a desire to create human objects that have the potential to become new heirlooms.

Pair Chair for Fritz Hansen is a modular system of polymer, steel and plywood seating components with over 8,000 possible combinations, offering a product adaptable to any interior environment or specification.

LAYER is the first British design agency to launch a product with the renowned Danish furniture brand.

Client

Fritz Hansen

Sector

Furniture

Year

2016

Disciplines

Strategic research
Industrial design
Colour, material and finish
Engineering
Design for manufacture
Art direction

Awards

Red Dot Product Design Award
London Design Award – Best Product
Ideat – Best Furniture of the year
AZ Award – Best Furniture

We bring the consumer into our design process – which led us to understand that architects need more adaptability

“Benjamin has inspired us and created something really new, with a strong emotional story, whilst still embracing the Fritz Hansen DNA”

Jacob Holm – CEO, Fritz Hansen