Driven by insightful market and user observations, Nolii was founded to disrupt the tech market with design.

Startup Superstar

From the brand’s beginning, LAYER has created Nolii’s brand, strategy, art direction, and digital and physical products.

At LAYER, we believe technology should improve your lifestyle, not complicate it, and every aspect of the brand has been designed to align with this ethos. All components were developed in parallel at the LAYER studio, enabling our team to create a powerful and holistic message and a unified visual language.

Our Role

Following the launch of the nolii brand at Somerset House during the London Design Festival, the LAYER team developed the inaugural five design-led products. We oversaw the creation of hundreds of functional prototypes and product samples, designed the packaging, and built the website. LAYER is also behind the brand’s art direction and has creatively led and executed product shoots, lifestyle shoots, and branding.

We helped create Nolii from the ground up with 67 products, brand and strategy