Startup Superstar

Nolii is a lifestyle-driven tech startup co-founded by LAYER founder Benjamin Hubert. Driven by insightful market and user observations, Nolii was founded to disrupt the tech market with  design. From the brand’s beginning, LAYER has created Nolii’s brand, strategy, art direction, and digital and physical products.

At LAYER, we believe technology should improve your lifestyle, not complicate it, and every aspect of the brand has been designed to align with this ethos. All components were developed in parallel at the LAYER studio, enabling our team to create a powerful and holistic message and a unified visual language.

Client

Nolii

Sector

Tech

Year

2017

Disciplines

Strategic research
Industrial design
Digital design
Colour, material and finish
Engineering
Brand development
Packaging design
Design for manufacture
Art direction

Awards

Land Rover BORN Awards – Best Tech
Dezeen Awards Shortlist – Best Tech
Fast Company Innovation by Design Award Highly Commended – Best Product

We helped create Nolii from the ground up with 67 products, brand and strategy