The scroll based, responsive, cross-platform portal utilises a funnel model to help drive e-commerce conversion whilst maintaining a lifestyle-driven narrative. The site’s structure is highly modular enabling it to evolve over time.

The LAYER team’s holistic approach utilised design sprints across the design and development of the platform in parallel to content creation. The art direction, also by LAYER, helped to inform the structure. This approach allowed Nolii to bring the platform to market quickly and to effectively capture a new audience.