NGA

A wellness brand that puts health in your hands

Never Go Alone is a brand fuelled by the unprecedented changes that occurred in 2020 and an ambition to disrupt the wellness space.

LAYER worked in close collaboration with Never Go Alone founder Nga Nguyen over the course of a year to devise a strategic brand and suite of products that inspires people to explore the world with optimism and confidence. The inaugural collection of protective products and branding is designed to empower users to visibly take ownership over their health and safety, while the packaging design is driven by observed human behaviours and environmental concerns.

Client

Never Go Alone

Sector

Wellbeing

Year

2021

Disciplines

Strategic research
Industrial design
Packaging design
Colour, material and finish
Design for manufacture
Brand development
Art direction