NGA

Never Go Alone is a brand fuelled by the unprecedented changes that occurred in 2020 and an ambition to disrupt the wellness space.

Never Go Alone

LAYER worked in close collaboration with Never Go Alone founder Nga Nguyen over the course of a year to devise a strategic brand and suite of products that inspires people to explore the world with optimism and confidence.

The inaugural collection of protective products and branding is designed to empower users to visibly take ownership over their health and safety, while the packaging design is driven by observed human behaviours and environmental concerns.

Our Role

LAYER defined the brand identity of start-up Never Go Alone from the outset, including branding, tone-of-voice, social media, website, and retail platform. The branding work was then instrumental in informing the design language and packaging of the brand’s inaugural collection of wellness products.

“The LAYER team worked quickly to bring the new brand to life – and the technical acuity and ingenious thinking behind the packaging made it easy for us to bring the time-sensitive collection to market.”
Nga Nguyen – Co-Founder, Never Go Alone

“Our mission with Never Go Alone is to create sustainable products that elevate the everyday through multisensory experiences – and this is why we approached LAYER. Throughout the design process for the packaging, the team proposed insightful concepts and worked closely with us to establish effective solutions.”
Nga Nguyen – Co-Founder, Never Go Alone

“The technical acuity and ingenious thinking behind the design work made it easy for us to bring the time-sensitive collection to market and create a signature presence to disrupt the wellbeing space.”
Nga Nguyen – Co-Founder, Never Go Alone

“We have had a tremendous experience working with the LAYER team and look forward to continuing to partner with the studio on our future endeavours.”
Nga Nguyen – Co-Founder, Never Go Alone