Croft is defining a new future for energy driven by an enduring, local and green hydrogen economy.

A Greener Future

US-based start-up Croft is building a sustainable future based on products that reimagine the way we use and engage with hydrogen power. LAYER has been intimately involved with the brand since its inception, leading the development of an identity and product portfolio that celebrates robust engineering, simple usability, and engaging forms that empower users with the long-range, extreme-capability of hydrogen.

Our Role

LAYER worked with Croft from the outset to develop a powerful brand identity, including brand mark, CMF strategy, tone-of-voice guide, product design, and packaging. We conducted numerous workshops with the Croft team to understand their vision and are part of helping to raise further funding.

"The LAYER team was spectacular. They genuinely cared about the project and worked with Croft as a cohesive team. Everyone brought such thoughtfulness and earnestness to solving problems and the skill sets at our disposal were really impressive.”

Roderick Blevins, Founder - Croft