Keia

Micro-dosing, Macro-wellness

Microdosing is the practice of ingesting a psychedelic drug in a dose too small to cause hallucinations but enough to have a positive effect on the mind – from calming anxieties to increasing creativity and improving focus. Driven by the idea of microdosing as a potential remedy for challenges of the mind, LAYER has branded the concept Keia. The name is derived from the etymology of the word ‘panacea’ – meaning a solution or remedy for all difficulties or diseases.

Edible gelatin-based pastilles with a microdose of psilocybin have the potential to improve empathy, increase creativity, and calm anxieties; edible rice wafers with a microdose of LSD may lift energy levels and improve focus; and compressed loose leaf tea pucks with a microdose of ayahuasca can help relax stress levels, and increase compassion and connection to others. The branding for Keia celebrates organic forms that evoke nature and mindfulness.

Client

LAYER

Sector

Branding

Year

2022

Disciplines

Packaging Design
Strategic research
Colour, material and finish
Brand development
Art direction

“Keia is a sustainable microdosing subscription service that offers a window into a world in which we can reframe our mind and mood, free from misconceptions and outdated taboos.”

Benjamin Hubert – Founder, LAYER

“With so many stresses in today’s world, we need to look at nature for ways to improve our mental wellbeing and explore ways to make these remedies easily accessible and joyful.”

Benjamin Hubert – Founder, LAYER