KiteONE is a modular 3D-printed eyewear collection manufactured to the specific measurements of your face to create a perfectly-fitted pair of frames.

New Bespoke

The made-to-measure experience begins when you get your head 3D scanned in-store by a Kite stylist. Your head is then visualised on the KiteONE app, also designed by LAYER, and the glasses are fitted live on screen. The measurements taken by the scanner inform the dimensions of the eyewear so that the frames fit perfectly. The frames can be further customised through a choice of temple styles, colour, and finish.

Our Role

LAYER employed a strategic approach, analysing the existing Kite collection, eyewear market, parallel industry thought leaders, and available technology. We then established opportunities to create an ownable new brand system and product roadmap, with a focus on offering a multi-sensory experience for the consumer at every step of their interaction with Kite.

We understood the need for eyewear to be even more personal and developed the most tailored solution available.

“LAYER are quite a unique studio. Successfully and consistently delivering results at the intersection of brand strategy and product design. A very impressive team.”

Amar Radia – CEO, Kite