The made-to-measure experience begins when you get your head scanned in-store by a Kite stylist. Your head is then visualised on the KiteONE app, and the glasses are fitted live on screen.

The KiteONE app utilises an intuitive and simple UX and a minimal design language that reflects the Kite branding, also by LAYER. The app enables you to customise the frames through alterations to the softness of the lens form, and to choose from a selection of temple styles, colours, finishes, and details. This level of customisation is a first in the eyewear sector.

LAYER employed a strategic approach, analysing the existing Kite collection, eyewear market, parallel industry thought leaders, and available technology. We then established opportunities to create an ownable new brand system and product roadmap, with a focus on offering a multi-sensory experience for the consumer at every step of their interaction with Kite.