LAYER developed the brand book, tone-of-voice, product photography, launch installation and products in synchronicity to ensure every element was aligned to the brand’s new values.

Our team employed a strategic approach, analysing the existing Kite collection, eyewear market, parallel industry thought leaders, and available technology. We then established opportunities to create an ownable new brand system and product roadmap, with a focus on offering a multi-sensory experience for the consumer at every step of their interaction with Kite.

We conducted strategic research that informed our industrial design process, while we worked with Bang and Olufsen’s professional ‘tonmeisters’ along the DFM process to support the engineering team that resulted in the successful launch of the product in 2021.