We believe great manufacturing can act as a great communication tool
Meaningful Manufacturing
The AXYL furniture collection for Allermuir launched at Somerset House during London Design Festival 2017 within an eight-metre-tall immersive installation.
The collection comprises two recycled aluminium Y frame legs which use just 5% of the energy required to create new aluminium. To celebrate this innovative element, hundreds of Y components were used to build two infinity towers mounted and capped by mirrored discs to create infinite reflections. This theme of “forever” was used to communicate the brand’s timeless design language and commitment to recycling.
Allermuir
Installation
2017
Strategic research
Industrial design
Colour, material and finish
Engineering
Brand development
Design for manufacture
Art direction
We believe great manufacturing can act as a great communication tool