Infinity

Meaningful Manufacturing

The AXYL furniture collection for Allermuir launched at Somerset House during London Design Festival 2017 within an eight-metre-tall immersive installation.

The collection comprises two recycled aluminium Y frame legs which use just 5% of the energy required to create new aluminium. To celebrate this innovative element, hundreds of Y components were used to build two infinity towers mounted and capped by mirrored discs to create infinite reflections. This theme of “forever” was used to communicate the brand’s timeless design language and commitment to recycling.

Client

Allermuir

Sector

Installation

Year

2017

Disciplines

Strategic research
Industrial design
Colour, material and finish
Engineering
Brand development
Design for manufacture
Art direction

We believe great manufacturing can act as a great communication tool