FRACTAL is an immersive installation experience created in collaboration with Deutsche Telekom Design to celebrate the launch of Connectivity Concept.

Reflecting Values

The dynamic mirrored space is realised in the brand’s signature pink and is designed to evoke the boundless world of opportunity these devices would enable.

Located at Milan’s prestigious Università Statale, the installation comprises a walkway that leads through a mirror-clad room, with angled surfaces and 20 slowly revolving mirrored partitions that create a sense of endless movement and constantly shifting perspectives. This space, which dissolves boundaries, is also a reflection of Deutsche Telekom and the endless opportunities their products and services enable. The winding, S-shaped walkway leads to the product room where the Connectivity Concept devices can be discovered.

Our Role

We conducted strategic research that informed our industrial design process, while we worked with Bang and Olufsen’s professional ‘tonmeisters’ along the DFM process to support the engineering team that resulted in the successful launch of the product in 2021.

Deutsche Telekom gave us the opportunity to amplify the concept we have developed around the future of connectivity with an immersive installation that speaks of the current and future state of technology.