The dynamic mirrored space is realised in the brand’s signature pink and is designed to evoke the boundless world of opportunity these devices would enable.

Located at Milan’s prestigious Università Statale, the installation comprises a walkway that leads through a mirror-clad room, with angled surfaces and 20 slowly revolving mirrored partitions that create a sense of endless movement and constantly shifting perspectives. This space, which dissolves boundaries, is also a reflection of Deutsche Telekom and the endless opportunities their products and services enable. The winding, S-shaped walkway leads to the product room where the Connectivity Concept devices can be discovered.

We conducted strategic research that informed our industrial design process, while we worked with Bang and Olufsen’s professional ‘tonmeisters’ along the DFM process to support the engineering team that resulted in the successful launch of the product in 2021.