Foil is a 20-metre-long undulating ribbon of 50,000 independently articulating metallic elements that scatter light in a constant rippling motion.

Immersive Activation

We breathe life into the values of forward-thinking brands to deliver greater audience engagement. It was commissioned by Braun as one of the London Design Festival Installations for the Tapestry Gallery at the V&A.

Inspired by the precision engineering of the Braun shaver head, Foil was used as a tool to activate the new Braun Series 9 Shaver launch with an accessible and immersive experience for the viewer.

Our Role

LAYER conducted in-depth interviews with the Braun team to distil the values behind the Braun Series 9 Shaver. We then transformed these into an immersive installation to drive engagement. Our team designed and engineered the kinetic sculpture and oversaw the build. The installation was hugely successful, resulting in an extended showing and global press coverage.

We created an installation that drew 250,000 visitors in three weeks and over 20 million digital views