Foil

Immersive Activation

We breathe life into the values of forward-thinking brands to deliver greater audience engagement.

Foil is a 20-metre-long undulating ribbon of 50,000 independently articulating metallic elements that scatter light in a constant rippling motion, transforming and responding to the traditional gallery space. It was commissioned by Braun as one of the London Design Festival Installations for the Tapestry Gallery at the V&A.

Inspired by the precision engineering of the Braun shaver head, Foil was used as a tool to activate the new Braun Series 9 Shaver launch with an accessible and immersive experience for the viewer.

Client

Braun

Sector

Installation

Year

2016

Disciplines

Strategic research
Industrial design
Colour, material and finish
Engineering
Art direction

We created an installation that drew 250,000 visitors in three weeks and over 20 million digital views