We created an installation that drew 250,000 visitors in three weeks and over 20 million digital views
Immersive Activation
We breathe life into the values of forward-thinking brands to deliver greater audience engagement.
Foil is a 20-metre-long undulating ribbon of 50,000 independently articulating metallic elements that scatter light in a constant rippling motion, transforming and responding to the traditional gallery space. It was commissioned by Braun as one of the London Design Festival Installations for the Tapestry Gallery at the V&A.
Inspired by the precision engineering of the Braun shaver head, Foil was used as a tool to activate the new Braun Series 9 Shaver launch with an accessible and immersive experience for the viewer.
Braun
Installation
2016
Strategic research
Industrial design
Colour, material and finish
Engineering
Art direction
We created an installation that drew 250,000 visitors in three weeks and over 20 million digital views