Chobani approached LAYER to help create a future vision of the brand’s structural packaging and physical branding.
Chobani approached LAYER to help create a future vision of the brand’s structural packaging and physical branding.
The focus of the project was to explore new materials and production processes to improve customer engagement. The emphasis was on bringing people together with more shareable forms that users would be happy to display on a dining table. The structure’s sustainable credentials were also emphasised with both re-usable and recyclable directions.
LAYER conducted strategic research into new materials and production processes to elevate the user experience and market awareness of Chobani. The sustainable packaging we developed provided a road map for the brand’s future products and reimagines packaging as a tool to bring people together.
