Disruptive Directions

Chobani approached LAYER to help create a future vision of the brand’s structural packaging and physical branding to demonstrate the next generation of the brand’s growing product portfolio.

The focus of the project was to explore new materials and production processes to improve customer engagement. The emphasis was on bringing people together with more shareable forms that users would be happy to display on a dining table. The structure’s sustainable credentials were also emphasised with both re-usable and recyclable directions.

Client

Chobani

Year

2016

Sector

Structural Packaging

Disciplines

Strategic research
Industrial design
Colour, material and finish
Engineering
Design for manufacture