Change Box

Design Difference

Small change can make a big difference, but how do you employ design to make people take notice?

LAYER is the first agency to rethink the generic charity box, creating a powerful tool for fundraising that expresses the values of the Maggie’s brand.

Client

Maggie's

Sector

Structural Packaging

Year

2015

Disciplines

Strategic research
Brand development
Packaging design
Engineering
Design for manufacture

Donations increased by 85% after the new products we designed were introduced to the market

“Benjamin and his studio have demonstrated great insight in understanding the needs of our organisation and that of our supporters. They have sensitively captured our design philosophy and values”

Sarah Matthews – Marketing Director, Maggie's