Capsula Mini revolutionises the smart assistant experience by creating a fun, friendly presence in the home. This is mainly achieved by the seven-segment display that anthropomorphises the device to express the emotions of the VK voice assistant Marusya through two eyes and a nose. By creating a character that users can seemingly befriend and communicate with, the high-tech device becomes engaging and intuitive to use for everyone from children to adults.

LAYER defined a welcoming visual language for Capsula Mini, alongside sophisticated design engineering and UI development. Throughout the process, there was a focus on minimising parts and reducing the bill of materials (BOM), while maximising the sensitivity of the visual language to create a high perceived value.