The softened geometry and tonal palette of Breeze offer stark contrast to the overt design language typically found in kitchen appliances. The machine is composed of simple block forms, with a confidently cantilevered head and an adjustable drip tray that provides a platform to celebrate the beverage. Intuitive back-lit icons on the top surface communicate in a delightfully discreet way.

We created a new visual language for Dongsuh’s coffee machines by translating our market mapping and trend research into valuable insights. We worked closely with Dongsuh throughout the design and engineering process and sourced affordable materials that were elevated through sophisticated detailing.