A collection of new product concepts bringing to life a new philosophy, presented at IFA 2019.

Balance of Being

The teams have explored the intersection between home, wellbeing and technology with the launch of ‘Balance of being’: a collection of new product concepts bringing to life a new philosophy. The collection of six near-future design concepts sensitively combine emerging technology with sophisticated experience design and explore how we can have more meaningful engagements with products and how we take care of ourselves.

The collection is the collaborative result of a research and development project between LAYER, Panasonic’s design and engineering teams.


Grow provides advanced LED light treatment for a person’s hair and hair follicles to promote healthy growth, GROW understands hair condition and structure to identify an appropriate treatment.


Lift is a smart cooking and food maturing appliance using advanced heat and pressure technology and sensors within the device to quickly “lift” food to its most optimal nutritional state.

Our Role

LAYER collaborated with the Panasonic team to understand and translate the brand’s vision. Our team also led the production of high-quality prototypes to be showcased at exhibitions and art directed an evocative photoshoot that was featured extensively in press around the world.


Based on a smart visual analysis of skin condition, SHOT uses camera sensing on the front of the device, advanced AI, combined with a selection of fresh frozen fruit and vegetable TBC. to deliver a wellbeing experience that creates highly-nutritious, bespoke drinks to improve a person’s health.


Wave is a smart massaging device for the head that can be used to relieve stress in various situations, at home or work. Mapping and evaluating the level of tension, WAVE determines the length of time, method and intensity of the experience.


Tone is a fashion-led product that sits comfortably around a person’s neck; improving the complexion and health of their skin and décolletage using steam and LED light treatments. It examines the user’s neck complexion and devises a self-care regime for an optimal and personalised experience.

“We are curious in how we engage with products and the knowledge that they can build of us and our families. How do we intersect our aspirations of a more natural world with experiences that are technologically enabled?”

Takehiro Ikeda – Creative Director, Panasonic Design