Alongside the multi-award winning AXYL collection for Allermuir, LAYER also created a communication strategy and set of assets to position Allermuir as a thought leader in the furniture world.
Alongside the multi-award winning AXYL collection for Allermuir, LAYER also created a communication strategy and set of assets to position Allermuir as a thought leader in the furniture world.
We created a new visual concept for the brand by art directing product videos and photography, and lifestyle shoots. Allermuir’s investment in high quality production was identified as a key brand signifier and utilised as a visceral communication tool.
Alongside this visual strategy, we organised exhibition opportunities at Somerset House during London Design Festival and exhibition launch opportunities during Milan Design Week.
We elevated the launch of the Axyl family of stacking chairs and tables for Allermuir through the development of a sophisticated communications strategy. Our team art directed video and lifestyle shoots, created a book to give insights into the design process, and designed an immersive installation for the London Design Festival.
