Manfrotto is a global leader in camera equipment, with a legacy rooted in Italian craftsmanship and engineering excellence. LAYER designed a holistic design system across product, packaging, naming and graphic identity that embodies the new Manfrotto ONE tripod to feel intelligent and future forward.

Pinnacle of Performance

At Manfrotto's core lies an ethos of technical precision, performance and innovation. The ONE wordmark and graphic system references this DNA through monolithic, ordered letterforms imbued with references to cinematic aspect ratios and engineered toolpaths. This technical language carries through to the line drawings on the packaging that evoke blueprints capturing the equipment within.

The unboxing experience is defined by considered details and small moments of delight, beginning with the 'Imagine More' seal in a performative flash of Manfrotto red. Innovative features of the ONE tripod are highlighted within celebratory windows that frame the product.

The ONE wordmark and graphic system was crafted for emblematic application to the tripod. The cinematic width of the tripod name fits comfortably within the slender leg profile, applied in a contrasting pad print that announces the product proudly.

Manfrotto represents the very pinnacle of camera equipment to support passionate photographers in creating their most compelling content. The media landscape is rapidly shifting toward video and producing flexible content on the go, and we had the privilege of reflecting these changes by enhancing every touch point of the product experience – including the tripod, packaging and branding – to become more intuitive, seamless and agile.

Benjamin Hubert – Founder, LAYER