We transformed a B2B system into a B2C bestseller in just 12 months – overseeing brand, digital and product design
Athletic Attitude
PLAYR comprises a smart pod, a high performance vest, and an app. The pod is inserted into the garment, which is worn underneath or over a football jersey, and sits at the top of the athlete’s back.
The pod communicates with GPS networks and the PLAYR app to track the athlete during training or a game, including distance covered, sprint distance, Pitch heat map, and player load.
Catapult
Health
2018
Strategic research
Industrial design
Digital design
Colour, material and finish
Engineering
Brand development
Packaging design
Design for manufacture
Art direction
Fast Company Innovation by Design Award Highly Commended – Best Wearable
We transformed a B2B system into a B2C bestseller in just 12 months – overseeing brand, digital and product design
“LAYER played an instrumental role in helping us design and engineer an intelligent product that redefines sport-tech in an approachable and insightful fashion combined with cutting-edge technology”
