Nolii

Purposeful Platform

Nolii’s website was designed to share the brand’s powerful product stories in an accessible and actionable way. The scroll based, responsive, cross-platform portal utilises a funnel model to help drive e-commerce conversion whilst maintaining a lifestyle-driven narrative. The site’s structure is highly modular enabling it to evolve over time.

The LAYER team’s holistic approach utilised design sprints across the design and development of the platform in parallel to content creation. The art direction, also by LAYER, helped to inform the structure. This approach allowed Nolii to bring the platform to market quickly and to effectively capture a new audience.

Client

Nolii

Sector

Tech

Year

2017

Disciplines

Strategic research
Industrial design
Digital design
Colour, material and finish
Engineering
Brand development
Packaging design
Design for manufacture
Art direction

Awards

Land Rover BORN Awards – Best Tech
Dezeen Awards Shortlist – Best Tech
Fast Company Innovation by Design Award Highly Commended – Best Product

Our UI/UX team work hand-in-hand with our brand and product teams to generate highly-consistent digital tools