The system is an immersive content driven experience that uses sophisticated proprietary technology to allow users to feel immersed in a virtual environment. This cutting-edge technology adds another dimension to home fitness and combats issues of exercise bikes feeling “static” by recreating the outdoor riding experience. The streamlined geometry of the bike and its robust, performance-led engineering with fluid transitions appeals to a wide demographic, from cycling aficionados to home fitness enthusiasts.

We conducted extensive qualitative research into diverse user groups to determine common needs and desires. We transformed these insights into an engaging design story and engineered a robust, performance-driven product that stands out in a crowded marketplace.