Balance of Being

LAYER is delighted to have supported Panasonic in the creation of concepts presented at IFA 2019. The teams have explored the intersection between home, wellbeing and technology with the launch of ‘Balance of being’: a collection of new product concepts bringing to life a new philosophy. The collection of six near-future design concepts sensitively combine emerging technology with sophisticated experience design and explore how we can have more meaningful engagements with products and how we take care of ourselves. The collection is the collaborative result of a research and development project between LAYER, Panasonic’s design and engineering teams.

Providing advanced LED light treatment for a person’s hair and hair follicles to promote healthy growth, GROW understands hair condition and structure to identify an appropriate treatment.








Strategic research
Industrial design
Colour, material and finish
Art direction

“Balance of Being aims to close this gap between technology and our lifestyles, focusing more on human interaction, comfort, enhancing our lifestyles, and providing truly meaningful experiences with technology”

Rowan Williams – Creative Lead, Panasonic Design London