Challenger Creation

Follicle & Limb is a male grooming brand that aims to disrupt the fast-changing market with a premium, direct-to-consumer product range. The brand was created by LAYER for a London-based entrepreneur, including branding elements and products.

Offset is a sleek shaving brush system that translates the traditional experience of the barber shop to the home using a contemporary form and updated functionality. The brand elements use repeating modular components to reflect the visual language of Offset and ensure a holistic approach to both 2D and 3D elements.

Client

Follicle & Limb

Sector

Beauty

Year

2017

Disciplines

Strategic research
Industrial design
Colour, material and finish
Engineering
Brand development
Design for manufacture
Art direction

Awards

Wallpaper Design Awards – Best Grooming

We help enable startups and entrepreneurs to take on big brands with insightful and disruptive new products