Challenger Creation

Follicle & Limb is a male grooming brand that aims to disrupt the fast-changing market with a premium, direct-to-consumer product range. The brand was created by LAYER for a London-based entrepreneur, including branding elements and products.

Offset is a sleek shaving brush system that translates the traditional experience of the barber shop to the home using a contemporary form and updated functionality. The brand elements use repeating modular components to reflect the visual language of Offset and ensure a holistic approach to both 2D and 3D elements.