Move

Connected Comfort

The Move app is a part of the Move prototype airline for Airbus, designed to improve the experience of Economy Class short- to mid-haul flying. The app connects to the smart-textile seat cover and enables passengers to monitor and control various factors, including seat tension and temperature.

Throughout the journey, sensors in the Move seat monitor passenger movement and temperature. This data is analysed by the Move app, which then sends targeted messages to the passenger encouraging them to move in order to improve comfort. These messages include prompts to get up and move around the cabin to improve circulation, when and how to do in-seat stretches, and reminders to stay hydrated to regulate temperature.

Passengers can use the Move app to adjust the seat based on personal preference and to engage different seat modes, including “massage”, “mealtime”, and “sleep”.

Client

Airbus

Sector

Transport

Year

2018

Discipline

Strategic research
Ethnographic research
Industrial design
UI/UX
Colour, material and finish
Engineering