Simplifying Sport Tech

LAYER created a cross-platform re-brand for leading sports analytics company Catapult, including brand identity, art direction and tone-of-voice. The creative team at LAYER took a holistic approach to the project, focusing on simplifying how Catapult communicates complex information.

Our approach of overseeing all project elements enabled us to create a unified, high-performance design language in tune with the mindset of the Catapult audience across every touchpoint. The logo mark and brand assets, for example, feature the same softly angular forms as Catapult’s hardware, the PLAYR wearable system, also designed by LAYER.

Client

Catapult

Sector

Tech

Year

2018

Disciplines

Strategic research
Industrial design
Digital design
Colour, material and finish
Engineering
Brand development
Packaging design
Design for manufacture
Art direction

Awards

Fast Company Innovation by Design Award Highly Commended – Best Wearable

We know how to break information down and simplify values to communicate a brand message clearly