Bundle

Simple Solution

At LAYER, we thrive on developing highly-functional solutions driven by simplicity and clear visual differentiation.

Bundle is a clever cable with an integrated loop for neatly gathering the cord for storage. When not in use, it docks on the Bundle Base – so, no more scrambling under the desk or bed to find the connector. The Kevlar-reinforced cable offers a robust defence against splitting and abrasions. Plus, an extended flexible TPU coating around Bundle’s connection points means no more frayed ends or edges.

Client

Nolii

Sector

Tech

Year

2017

Disciplines

Strategic research
Industrial design
Digital design
Colour, material and finish
Engineering
Brand development
Packaging design
Design for manufacture
Art direction

Awards

Land Rover BORN Awards – Best Tech
Dezeen Awards Shortlist – Best Tech
Fast Company Innovation by Design Award Highly Commended – Best Product

Press release

With its strong visual and functional storytelling, Bundle was a standout success from launch