Axyl

Concise Concept

Alongside the multi-award winning AXYL collection for Allermuir, LAYER also created a communication strategy and set of assets to position Allermuir as a thought leader in the furniture world.

We created a new visual concept for the brand by art directing product videos and photography, and lifestyle shoots. Allermuir’s investment in high quality production was identified as a key brand signifier and utilsed as a visceral communication tool. Alongside this visual strategy, we organised exhibition opportunities at Somerset House during London Design Festival and exhibition launch opportunities during Milan Design Week.

Client

Allemuir

Sector

Brand

Year

2017

Disciplines

Strategic research
Industrial design
Colour, material and finish
Engineering
Brand development
Design for manufacture
Art direction

Awards

Red Dot Award – Best of the Best
Core77 Design Awards – Best Furniture
AZ Award – Best Furniture
Neocon Innovation Award
Neocon Silver Award
Metropolis Award
Design Week Awards – Best Furniture
Design Guild Mark
Fast Company Innovation by Design Award Highly Commended – Best Product

We find the world’s best launch opportunities and art direct content to maximise impact