800% more effective. 0% added cost

We identify emerging opportunities in consumer markets, and create breakthrough solutions with tangible benefits.

In partnership with Menu, we expanded their core portfolio of domestic wine accessories to include a high-performance yet cost-effective wine breather.

Providing 800% aeration, WW transforms the experience of consuming wine at home, strengthening Menu’s position in this market.

Benjamin Hubert is able to create really inventive solutions without making them look like inventions. Layer's work is visually engaging and functionally smart, a combination our market is looking for.”

Bjarne Hansen, founder Menu