Intuitive behaviours. Purposeful solutions

We study consumer behaviours and habits to understand why and how products are used and misused.

Asked to develop a collection of vessels for Menu, we uncovered new possibilities for intuitive usability within this typology.

Each terracotta pot has a visually iconic, purpose-led form that directly responds to a specific user behaviour.

“Benjamin Hubert is able to create really inventive solutions without making them look like inventions. Layer's work is visually engaging and functionally smart, a combination our market is looking for.”

Bjarne Hansen, founder Menu