Re-structuring stories

Packaging for a new generation

How do we create meaningful differentiation in a crowded marketplace? We create engaging new design languages with powerful stories.

Layer partnered with PepsiCo to explore a new range of structural packaging to engage with the Millennial generation. The project focused on creating new structures to communicate health, hydration and energy whilst evoking a sense of curiosity and discovery.

PepsiCo chose Benjamin to be a design partner because he combines his sophisticated, functional design aesthetic with a personal, experiential interaction for each user. We are thrilled with the result and believe our customers and consumers will be as well.”

Mauro Porcini – SVP, Chief Design Officer PepsiCo